Marketing and the fast food industry essay

Restaurants continued to offer large or extra-large soft drinks calories and large french fries calories. For the food industry, incessant, sophisticated marketing has the desired effect - advertising influences children's brand preferences, purchase requests, and diets.

There is also an interactive Frosted Flakes Hockey Game that kids can play with Tony the Tiger, replete with the sound of a cheering crowd.

Fast food is not limited to a given segment of the society like the media likes to portray it BMG, In many franchises, teenagers are perfect candidates for low-paying, low-skilled, short-term jobs and constitute.

Childhood obesity has become a public health crisis. A majority of the restaurants are owner-operated and serve their immediate environment Global Fast Food Restaurants: When students reach their reading goal they are given a certificate for a free pizza.

Because of their level of cognitive development, children under 8 years of age are viewed by many child development researchers as a population vulnerable to misleading advertising.

Adolescents still can be persuaded by the emotive messages of advertising, which play Marketing and the fast food industry essay their developmental concerns related to appearance, self-identity, belonging, and sexuality.

Introduction Franchise Help FHan independent research and consultant firm, found that the fast food industry, also referred to as Quick Service Restaurants QSRhas been around for nearly years now.

The Institute of Medicine, for example, has compiled studies that show the importance of television advertisements in influencing unhealthy food and beverage preferences, requests and diets of children. It takes only 2 minutes to subscribe and get instant access!

Most restaurants offered at least one healthy side option and three-quarters increased healthy beverage options and McDonald's changed Happy Meal sides to automatically include half-portions of french fries and apples.

It typically involves incorporating brands in movies in return for money or promotional support. The modern franchising system is believed to have been started by Howard Johnson in the when a second location of his was franchised to a friend as a way of expanding operations.

The offerings are also sweet so they appeal to almost everyone. The political condition in Hong Kong is relatively stable, hence introducing an American based fast food chain, wont have any impacts or create any problems from a political aspect.

Many people are known to be relatively health conscious, hence therefore an aspect that Taco Bell will have to consider is the quality and the healthiness of the food that will be served to the local consumers. Well, obesity is also on the rise as a result of growing popularity of fast food.

Further, the cooking method of most fast meals involves frying which destroys most of important nutrients to human health. One of the leading causes of the high injury rate in the slaughter houses is the speed at which the meat is disassembled. Advertisers and marketers have begun to target the rapidly growing number of US children online with a variety of new interactive advertising and marketing techniques.

Many opted to offer value for money in the form of promotional pricing, targeted meal time deals, weekly specials and loyalty programmes, while some fast food chains continued to offer Three years after our first report - using the same methods as the original Fast Food FACTS - this report quantifies changes in the nutritional quality of fast food and how it is marketed to children and teens.

Despite some improvements in recent years, the overwhelming majority of food and beverage advertising targeted to the young still tends to be for products of poor nutritional quality.

Fast Food FACTS in Brief

Need this paper immediately? Save Time According to BMGthe second reason fast food is so popular is because of the time saved. However, the pace of improvement is slow and unlikely to reduce young people's overconsumption of high-calorie, nutritionally poor fast food.

In keeping with Ingramthe fast-casual is making available healthy food as an alternative to the fat food options that have gotten bad press from the health conscious media.

Furthermore, through the aid of promotional websites such as www. Essay exasperating shop keepers home Essay exasperating shop keepers home food security bill essay tx68 aboriginal stolen generation essays. Such challenges do not exist when a person opts for fast food.Inthe Federal Trade Commission (FTC) reported that the food industry spends almost $10 billion per year marketing food and beverages in the U.S.

that appeal to children and adolescents, including $ billion to target children and adolescents directly with soft drinks, fast-food, and cereal promotions. Food advertising comprises the actions used in communicating a food product's features and benefits in attempt to persuade the consumer to purchase the product.

This can be done in-store, out-of. Fast Food Nation Many feel that the fast food industry is providing a valuable service by catering to consumer needs; that it is inexpensive and easily accessible.

For people who don't have time to prepare meals, for households in which both parents work, there's no question it provides a service. In conclusion, KFC can achieve a better grade in the fast food industry if they manage to utilize their opportunities wisely.

Overcome the identified weaknesses and threats The first weakness KFC is the limitation of food choice. For the food industry, incessant, sophisticated marketing has the desired effect - advertising influences children's brand preferences, purchase requests, and diets.

But for children, families, and society, the impact can be devastating. On Fast Food Marketing Essay Words 8 Pages In the United States there has been an expanding issue of obesity since the 's; and only until now with the growing trend of gym memberships for personal fitness has the epidemic been mitigated.

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Marketing and the fast food industry essay
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